Designing Experiences for a Cognitive Service Desk (AI)
Feb 2018 – Apr 2018
Investigating the realities and uncertainties of implementing artificial intelligence and machine learning tech. to enable organisations obtain greater value from existing service management resources.


Reshaping Telecom Networks to be Flexible, Reliable and Efficient
Nov 2017 – Jan 2018
Investigated the ways in which traditional WAN (Wide Area Network) can be replaced by Software-defined WAN (SD-WAN) technology to provide better network flexibility, improved performance, reduced costs, and enhanced security.


Improving Services in a Big Data Analytics Services Company
Jun 2016 – Apr 2017
Designing better experiences across touch-points in collaboration with an analytics company that enables their customers to rapidly analyse and capitalize on massive data to accelerate decision making. Solutions also include designing products with meaningful visualisation, simple navigation and good information hierarchy for pharma and insurance businesses.


Insurance Policy and Claims Processing System Design
Mar 2015 – Apr 2016
Happy Staff = Happy Customers: Improving back office operations by restructuring and redesigning a group of insurance software products to create an integrated suite which can help staff handle policy administration and claims processing in the Life+Annuity, Property and Casualties space.


Using Wearables + IoT to Help Youngsters Get Fit
Dec 2015 – Apr 2016
Designed an IoT based service with various touch-points (Apps, TV, Branding, Packaging, Product) that encourages kids and teenagers to get fit through play and healthy competition.


Design of a Personalization / Customization Service
Oct 2015 – Mar 2016
Conceptualized a platform and marketplace which facilitates connections between people and makers/artisans. The digital tools allow people to create, manage, buy and sell unique items with ease and simplicity.


Onboarding for Google Maps for Work
Dec 2015 – Jan 2016
Enterprises who buy licenses for Google Maps for Work do not leverage them to full potential since they are unaware about all the features included. We designed an informative and engaging onboarding tool for Google which provides correct guidance to business users, software architects and developers to take advantage of their paid licenses.
See project


Design Intervention to Enhance Asset Performance Management and Risk Mitigation
Nov 2013 – Mar 2015
Conceptualised a mission critical, scalable ecosystem within the engineering equipment performance management domain for various touchpoints- desktop, tablet, mobile and IIoT (Google Glass) to enable people in industrial units to manage the performance of equipment and machinery by using analytics, business intelligence tools and meaningful KPI visualisations. 

The new solution allows users to efficiently collect data from the field, analyse it, manage the risks and enhance productivity of assets- guiding them to perform ancillary tasks and activities along the way.


Pune Heritage Walk Booklet for Culture Enthusiasts
Sep 2014
The Pune Heritage Walk Souvenir Booklet is a keepsake full-color paperback given for free to all participants of the Walk. The book features articles and photos of each site, plus an illustrated timeline and route map based on historical significant incidents. It also functions as a kind of activity book for people to make notes or sketch ideas.


Location based Deal/Offer Alerts App for Shopaholics
May 2014
Designed a cool app which alerts shoppers and deal-hunters about the latest deals/offers by using geo-tagging and geo-fencing technology. Users can easily navigate to a shop/store even if it is located within a mall using the indoor maps feature.


Redesign of an End-Point Security Solution
Oct 2013 – Nov 2013
New features were designed and added to cater to the new threats and channels which put the enterprise network at risk. The Dashboard and Control Panel was redesigned to be more actionable for System Administrators.


Airlines Country Manager's Dashboard (iPad)
Aug 2013 – Sep 2013
An iPad app that assists country managers of airline companies to plan and achieve their financial targets by monitoring the network performance in their area of responsibility. The app is designed for Retina display iPads and adhering to the iOS7 design guidelines.

Comprehensive Educational Solution for School Teachers and Principals
Jan 2013 – Jul 2013
An innovative and comprehensive educational solution designed to help teachers deliver high quality instructions, with an effective blend of classroom activities and interactive multimedia demonstrations. It also provides a platform for schools to plan & track their activities for the entire academic year.


Kindle Fire App Facilitating Access to Learning Resources for Students
Jan 2012
A simple and accessible educational app for the Kindle Fire conceptualized to help students take advantage of online study material and educational resources by introducing facilities such as digital libraries, documents, discussion boards, chat etc. to them which complement their offline learning.


UX Strategy and Framework for Online Customer Relationship Management
Aug 2011
Developed a strategy to enhance ties which the company has built with it’s existing customers using online channels. The solution involved creating a microsite- allowing the users to directly find information about their ongoing or past engagements with the company and also introduce a periodic e-Newsletter so that users can subscribe to latest news updates and progress reports which the company publishes.


Magazine Redesign
May 2010
Redesigned a company's internal circulation magazine which showcases the activities of the employees outside the work environment.Shortcomings in Typography,content structure and graphics were identified and rectified.The redesign effort led a fresh look, interesting content chunks and something to look forward to.

Each spread presents a different scenario within the premises of the temple and gives a visually rich experience of the environment. Motifs and graphics from the temples make the book interesting and informative. Further, prose and poetry is added to give context to some of the activities taking place in the temple.

Want to know even more? 
Get in touch on ruchin@ruch.in


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